Khadim’s was established in December 3, 1981 as S.N. Footwear Industries Private Limited, a private limited Company under the Companies Act, 1956, with the Registrar of Companies. Through the next many years, the company was involved in whole-selling and distribution of branded basic utility footwear. From 1993, with its foray into retailing, Khadim’s emerged as a popular fashion footwear brand. Today, under the able leadership of Chairman and Managing Director, Mr. Siddhartha Roy Burman, Khadim’s has grown to 846 branded exclusive retail stores across 23 states and 1 Union Territory nationally.
Our Company operates through two distinct business verticals, Retail and Distribution, each with its predominantly own customer base, sale channels and product range. We have established our growth and success in these two segments, serving customers’ need for affordable and quality footwear.
We are one of India’s largest branded footwear retail players in terms of exclusive stores operating under the Khadim’s brand through our Retail vertical. We have the largest presence in East India and are among the top three players in South India. Our Distribution business vertical has a strong network of 544 distributors.
We understand the expectations of a ‘price conscious’ customer and work to deliver value to the expanding middle class segment in India. We offer quality footwear that is affordable for the entire family. Our core business objective is ‘Fashion for Everyone’, and we believe that our Company has established an identity as an ‘affordable fashion’ brand, catering to the entire family for all occasions.
Ensuring customer delight and stakeholders return by delivering quality product at affordable price through extensive retail network.
To be in every Indian step.
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Roped in cricketer Shardul Thakur as Brand Ambassador & launched association with the campaign ‘It’sWowItsKhadim’
Started the year with a whopping rebrand with our new logo and retail identity
• Implemented TOC across top COCO & EBO stores • Engaged 3 brand ambassadors • Launched new website & increased online sales
Listed on NSE & BSE with an IPO of Rs 5,431 Mn – - Fresh issue of Rs 500 Mn - Offer for sale of Rs 4,931 Mn
Kasba facility Accredited with ISO 9001:2015 certification
Expanded retail business to include the ‘shop-in-shop’ retailing model
Commenced e-commerce retailing operations through Company’s e-commerce website, while also utilizing online market place(s)
• Investment by FairwindsTrustees Services (Reliance Alternative Inv Fund) • Kasba facility Accredited with ISO 9001: 2008 certification
Commenced distribution operations at central distribution centre at Bantala, West Bengal
Accredited with ISO 9001:2000 certification for with respect to the manufacturing facility at Kasba Industrial Estate, West Bengal
Commenced manufacturing operations for footwear and leather products at Kasba Industrial Estate, West Bengal
Commenced retail operations in South India with two outlets in Chennai and one each in Bengaluru and Secunderabad
Commenced retail business through COOs for footwear products
• Acquired and took over the business of M/s S.N. Industries as a going concern with all its assets and liabilities • Incorporated as a private limited company
Surprisingly and thankfully as well, several hands supported me in my maiden venture and I loved my business all the more.”
Late Shri S.P Roy Burman, also fondly remembered as ‘Barobabu’, was a visionary par excellence. His pioneering spirit that believed in blending ‘intelligence with imagination’ played a key role in carving the destiny of Khadim’s; a process of transformation of a tiny single-shop entity into a colossus in footwear retailing with more than 800 exclusive retail outlets across the country.
“More than being a manufacturer, I love to manufacture manufacturers.”
Late Shri Roy Burman was a father-figure for countless small shoe manufacturing entrepreneurs with his dynamic and insightful perception of technology as well as consumer psychology.
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“Retail is a very exciting journey, much like a well-made film, with fashion, people and product and it still excites me after all these years as it did in 1993.”
Since its inception, Khadim’s has followed a remarkably simple ideology: to make shoes that fit everyone, in style, quality and price. The philosophy behind our brand has remained unchanged over the years and is what has made Khadim’s what it is today; a people’s brand that delivers what it promises: fashion footwear that is not only affordable, but comfortable and lasting as well. We believe in offering the right products at the right price and this has earned us customer loyalty towards Khadim’s products. We continue to enjoy positive market feedback and that motivates us to do better. Khadim’s is the first of its kind, a home-grown, Indian family brand that caters to everyone in the family, from children to adults to seniors.
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The Brand Trust Report, India Study, 2011 declared Khadim's the 3rd most trusted footwear brand in India, the first two being Bata and Paragon, respectively. Khadim's was ranked 79 in the East Zone, and 237 in India in the All India Brand Trust Ranking of Top 300 brands of India across different sectors. The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory (TRA). The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted across 2310 corporate respondents in 9 cities. TRA's study partners in this research were Indian Statistical Institute (ISI) and eNxt Financials, a Tata Enterprise.
Khadim's won the Most Attractive Footwear Retail Brand Award in 2013
Shri S P Roy Burman, Founder and Chairman Emeritus, was awarded the Baijnath Bhiwaniwalla Memorial Trophy on Promotion of New Entrepreneurship and Conspicuous Performance as New Entrepreneur for 2001-02. The Bharat Chamber of Commerce honored him for Conspicuous Performance as a New Entrepreneur in the Footwear Industry.
2002
Pollux Cygnus Market Waves (2002) awards Khadim's Dakshinapan, Dhakuria (Kolkata) 3rd place for Best Collection Shoes & Leather Items.
2002
Khadim's was awarded the Most Valuable Brand in the State among the other nominated brands like Sunrise, Cookme, Sreeleathers, Bisk Farm and Boroline in the 2008 Regional Excellence Awards, an initiative by The Indian Institute of Planning and Management (IIPM) and the Sunday Indian. Shri S P Roy Burman, Founder and Chairman Emeritus, was awarded Best Entrepreneur in recognition of his contribution to India.
2013
Following a detailed research report released by Brandwatch Bengal, Anandabazar Patrika Group (ABP) covering 4000 respondents in urban Bengal and over 950 brands, Khadim's emerged as Bengal's Best footwear brand in 2011.
2011
Khadim's was awarded the Most Admired Footwear Retailer from East India in the East India Retail Summit 2011 held at Oberoi Grand Kolkata on 7 & 8 January, 2011.
2011
Khadim's was awarded the Most Admired Footwear Retailer of the Year (East India)in the East India Retail Summit 2012 held at ITC Sonar Kolkata on 11 & 12 January, 2012.
2012
Khadim's Nagpur received the Mirchi Business Excellence Award 2012 as Nagpur's Favourite Footwear Store. The award was presented by Radio Mirchi & Godrej Anandam, Nagpur.
2012
India's Most Attractive Brands 2013, a study based on Top 500 Brands in India by the Trust Research Advisory Pvt. Ltd., ranked Khadim's 1st in Footwear Retail and the 200th most attractive brand in the country. Khadim's listed 26th in the most attractive brands in Eastern India. "
2013
Khadim's won the Most Admired Footwear Retailer of the Year (East) award at the Images Shoes & Accessories Awards, 2014.
2014
Khadim's won the Most Preferred Footwear Brand of the Year award at the North-East Consumer Awards on January, 2015
2015
