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Background |
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September 18, 2004. Khadim's forayed into the business of superstores by launching 30,000 sq ft Khadim's Khazana at Kanchrapara. Located at about 60 Kms from Kolkata and easily accessible from 24 Parganas (N), Nadia and Hoogly, the idea behind this endeavor was to introduce one stop shopping experience to the people residing in the suburbs. |
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Initial set backs |
Five years back the suburban customers weren't exposed to the concept of 'end to end shopping solutions under one roof'. Naturally, the initial days were disturbing from business' point of view. However, Khadim's, from its years of experience, realized that it was just nothing but a psychological block.
Getting over |
 The company addressed the psychological block with aggressive advertising, merchandising and promotional activities. It positioned Khadim's Khazana as a place that provides a wide range of products at right price and came up with the positioning line Hit Stock-Fit Price. With non-stop 360 branding and marketing exercises, Khadim's Khazana successfully broke this block into pieces. Today, Khadim's Khazana is one the most popular shopping destinations in the outskirts of Kolkata. |
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Product range
The sprawling four-storied centrally air-conditioned superstore has different sections like apparels, cosmetics, jewellery, footwear, homefurnishing and grocery. It also offers Khadim's footwear, the flagship brand and Sona Khazana, finely crafted hallmarked gold jewellery from Khadim's.
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The sales force
Well trained and well mannered, the sales force ensures repeat footfalls. As a matter of fact they play a major role in shaping up the success story of Khadim's Khazana. With an uncanny ability to read the customers' minds, they are always up on their toes to help customers' surf through and purchase from the range of products.
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